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FBRANALYTICS

FBRANALYTICS

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Question	Answer

+ - Market Information
- + - How Long have you owned your franchise(s)?
  - less than 2 years
  - 2 - 5 years
  - 6 - 9 years
  - 10 - 14 years
  - 15+ years
- + - How many units/territories do you currently own?
  - single unit / territory
  - 2 units / territories
  - 3 units / territories
  - 4 units / territories
  - 5+ units / territories
- + - Do you plan to buy any additional units/territories in the future?
  - yes
  - probably
  - maybe
  - probably not
  - no
- + - Who is your Business Coach?
  - Patti Causemaker, New Owner Coach
  - Lana Claton, Business Coach
  - Liz Cleary, New Owner Coach
  - Amy Crist, Business Coach
  - Carmel Ruiz-Hilton, Business Coach
  - Jan Reder, Business Coach
  - Gretchen Sietsma, Business Coach
  - Dwayne Wolff, Business Coach
  - Michelle McDonald, Business Coach
  - Dusty Ferguson, Business Coach
  - i don't know
- + - Please indicate the geographic location of your franchise(s):
  - Northeast US
  - Midwest US
  - South US
  - West US
  - Canada
  - International
- + - Which best describes the Market Size where you operate your franchise? (Multi-unit owners please select all that apply)
  - Very Small Market (Under 50,000 population)
  - Small Market (50,000 - 99,999 population)
  - Medium Market (100,000 - 249,999 population)
  - Large Market (250,000 - 499,999 population)
  - Major Metro (500,000+ population)
+ - Training and Support
- + - Training Modules and Resources:
  - excellent
  - very good
  - good
  - average
  - poor
- + - Overall satisfaction of the support from the Franchise Support Center:
  - excellent
  - very good
  - good
  - average
  - poor
- + - Responsiveness of the Franchise Support Center:
  - excellent
  - very good
  - good
  - average
  - poor
- + - Marketing and Promotional Programs:
  - excellent
  - very good
  - good
  - average
  - poor
- + - The support my franchisor provides for the Marketing Platforms (i.e. Salesforce Marketing Cloud, sitebuilder, etc.) helps me effectively operate my business:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - Effective Use of Technology:
  - excellent
  - very good
  - good
  - average
  - poor
- + - The support my franchisor provides for the Point of Sale helps me effectively operate my business:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - System-Wide Communications:
  - excellent
  - very good
  - good
  - average
  - poor
- + - The Value of the Information (sales data, seed reports, financial information, & marketing information) my franchisor collects and communicates back to me is useful in the ongoing operations of my business:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - Please give any constructive feedback you have related to the overall quality of your franchisor's training and support:
+ - Franchise System
- + - Operational Procedures and Systems (e.g. daily operating procedures, business systems and processes, etc.):
  - excellent
  - very good
  - good
  - average
  - poor
- + - Quality of Products and Services (i.e. products and/or services provided or specified by your franchisor):
  - excellent
  - very good
  - good
  - average
  - poor
- + - Local Market Competitiveness (i.e. how your brand compares to similar businesses in your local area):
  - excellent
  - very good
  - good
  - average
  - poor
- + - Innovation and Creativity (i.e. development and execution of new or improved products, services, or methods of doing business):
  - excellent
  - very good
  - good
  - average
  - poor
- + - Why do you feel WBU is average/poor in this area, and what do you think is missing to improve innovation and creativity?
- + - Please give any constructive feedback you have related to the overall quality of your franchise system:
+ - Leadership
- + - Senior management promotes a clear vision for the company:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - Senior management encourages a strong team culture:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - Senior management involves franchisees in important company decisions:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - Senior management is effective in driving our company forward:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - If you could make one recommendation to senior management, what would it be?
+ - Core Values
- + - I trust my franchisor:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - I respect my franchisor:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - I believe my franchisor acts with a high level of honesty and integrity:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - My franchisor cares about my success:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - Please give any constructive feedback you have related to your franchisor's core values:
+ - Field Support
- + - Have you worked with your coach in the last 12 months?
  - yes
  - no
- + - Please provide additional feedback on why you haven't worked with your coach recently:
- + - Quality of advice given by your coach that addresses your sales and profit goals:
  - excellent
  - very good
  - good
  - average
  - poor
- + - My business coach is helpful and knowledgeable:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - My business coach is accessible and responsive:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - My business coach understands my business and personal goals:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - Please provide any constructive feedback or suggestions that could improve support from your coach:
+ - Franchisee Community
- + - My fellow franchisees are supportive of the brand:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - My fellow franchisees are supportive of management:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - My fellow franchisees are supportive of each other:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - My fellow franchisees actively participate in company programs and events (conferences, regional meetings, conference calls, etc.):
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - Please give any constructive feedback you have related to your franchisee community:
+ - Self-Evaluation
- + - I enjoy operating this business:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - I enjoy being part of this organization:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - I am an active participant in this organization:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - I feel that I am a valued member of this organization:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - The biggest constraint on my ability to grow my business is:
  - money
  - market size
  - brick and mortar competition
  - online competition (Amazon, Chewy, etc.)
  - strategic direction of franchise
  - time
  - other
- + - Please specify your biggest constraint:
+ - Financial Opportunity
- + - The fees I pay to my franchisor are fair:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - The total investment into my business, including both time and money, has been consistent with my expectations and any information provided to me by my franchisor:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - Today, the overall financial picture of my business could best be described as:
  - very strong
  - strong
  - moderate
  - weak
  - very weak
- + - The long-term growth opportunity for my business is:
  - very strong
  - strong
  - moderate
  - weak
  - very weak
- + - I believe that the MyWBU store ecommerce platform has had/will have a positive impact on my store's sales dollars and profits:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - As a retailer WBU is positioned for growth:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - Please give any constructive feedback you have related to the financial opportunity of your business:
+ - General Satisfaction
- + - My franchisor provided a well organized process to help me obtain all of the information I needed to make a confident decision to join their system:
  - strongly agree
  - agree
  - neutral
  - disagree
  - strongly disagree
- + - Overall, how would you rate your franchisor and the opportunity provided by this franchise system?
  - excellent
  - very good
  - good
  - average
  - poor
- + - Overall, how would you rate your performance as a franchisee?
  - excellent
  - very good
  - good
  - average
  - poor
- + - Overall, how would you rate your satisfaction with this franchise?
  - excellent
  - very good
  - good
  - average
  - poor
- + - If you could do it all over again, knowing what you know today, would you still invest in this franchise?
  - yes
  - probably
  - maybe
  - probably not
  - no
- + - Would you recommend this franchise to others?
  - yes
  - probably
  - maybe
  - unlikely
  - no
+ - Business Demographics
- + - Average work hours you clock each week:
  - less than 30 hours/week
  - 30 - 40 hours/week
  - 40 - 50 hours/week
  - 50 - 60 hours/week
  - 60+ hours/week
- + - Which statement best describes your work-life balance:
  - very balanced
  - balanced
  - not so balanced
  - not balanced
  - workaholic by choice
- + - How many FULL-TIME employees does your business currently employ? (i.e. employees working 30+ hours/week)
  - None
  - 1 - 4
  - 5 - 9
  - 10 - 19
  - 20 - 49
  - 50 - 99
  - 100 - 249
  - 250+
- + - How many PART-TIME employees does your business currently employ? (i.e. employees working less than 30 hours/week)
  - None
  - 1 - 4
  - 5 - 9
  - 10 - 19
  - 20 - 49
  - 50 - 99
  - 100 - 249
  - 250+
- + - Please indicate the range of total sales and operating revenues that your franchise business(s) generated last year:
  - $0 (no sales and operating revenues last year)
  - $1 to $49,999
  - $50,000 to $99,999
  - $100,000 to $249,999
  - $250,000 to $499,999
  - $500,000 to $749,999
  - $750,000 to $999,999
  - $1,000,000 to $1,499,999
  - $1,500,000 to $1,999,999
  - $2,000,000 to $2,499,999
  - $2,500,000 to $2,999,999
  - $3,000,000+
- + - Please indicate the range of annual pre-tax income you personally earned from your franchise business(s) last year:
  (including any salary and/or business profits you paid yourself)
  - $0 (I did not earn any personal income from the business)
  - $1 to $24,999
  - $25,000 to $49,999
  - $50,000 to $74,999
  - $75,000 to $99,999
  - $100,000 to $149,999
  - $150,000 to $199,999
  - $200,000 to $249,999
  - $250,000 to $299,999
  - $300,000 to $399,999
  - $400,000 to $499,999
  - $500,000+
+ - Personal Demographics
- + - Please select your age group:
  - 18 - 24
  - 25 - 34
  - 35 - 44
  - 45 - 54
  - 55 - 64
  - 65+
- + - Which best describes your race (select any):
  - Asian
  - Black or African American
  - Hispanic or Latinx
  - Indigenous or American Indian
  - Middle Eastern or North African
  - Pacific Islander
  - White
  - Multiracial
  - Other race
  - Prefer not to share
- + - Which best describes your gender:
  - Female
  - Male
  - Non-binary
  - Transgender
  - Other gender
  - Prefer not to share
- + - Please select your highest level of education completed:
  - did not graduate high school
  - high school graduate
  - associate degree
  - bachelor's degree
  - master's degree
  - doctorate degree
- + - Are you a military veteran?
  - Yes
  - No
+ - Skills & Experience
- + - Please indicate the Top Reason why you got involved in franchising
  - Previously unemployed
  - Took over family business
  - Seeking more control
  - Seeking more flexibility
  - Seeking financial independence
  - Wanted to relocate
  - Other
- + - Please specify your Top Reason for getting involved in franchising:

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Wild Birds Unlimited: October 2024

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